Once you’ve got your buyer persona laid out, half the battle is over. But you’ve still got the over half to tackle, which can be one of the hardest parts: Deciding how to use that persona to your company’s advantage. We all know the importance of buyer personas. After all, it’ll help focus all of […]

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So you’ve got one piece of the puzzle solved – your marketing team has come up with buy personas. The next question is: What are you going to do with that information? Is it going to sit on your desk for the next six months or get pushed to the bottom of the pile – […]

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If you want to have successful marketing and sales, you need to put a finger on your buyer persona. Your marketing team needs to know exactly who they are trying to market to, while your sales team needs to know who they are selling to.   Whether you have an idea of your target audience […]

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Let’s face it – there’s no point in marketing or advertising if you haven’t figured out your buyer persona. Your buyer persona will tell you exactly what you need to say in everything from your headlines to the body of the content. Use it the right way and you can increase the overall effectiveness of […]

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When it comes to marketing, there are a lot of critical aspects – having the right tools, the right resources, the right team. But the most important and overlooked aspect is knowing your buyer persona. After all, 41% of B2B marketers prioritize better when they know their audience. Are you in that 41%? Keep reading […]

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