Let’s face it – not everyone has time to sit down and read a lengthy article on a topic like marketing. Even if it’s critical to your company’s success, and the article is bursting full of helpful information, it takes precious time that you likely don’t have. Luckily, we’re here to make it easier for […]

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Whether you’re selling automotive parts or uniforms, every single business has one major element in common – they need to define a target audience. Completely understanding your target audience means you can deliver the exact results the customer wants. Dissecting each customer and understanding what makes him or her tick can help you understand who […]

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Ask yourself this question: Does your company give others something? Whether it’s a service or a product, if your company provides others with something, you have a target audience. And being able to accurately define that target audience is key to your company’s success. So how do you define your target audience? Think about it […]

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