Think about the last time you gave someone a gift. Odds are you didn’t give the person the same gift you had given to your spouse a few months ago. In fact, we’re going to guess you likely don’t give the same gift to everyone. You personalize it. You look at something in the store […]

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You already know how important it is to create your ideal customer avatar – but what ingredients go into this widespread melting pot? Since it’s critical for your avatar to be specific, not broad or general. It’s critical to get it right. Approaching your progress may have you s[inning your wheels. Sometimes you’ll want to […]

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How often do you ask yourself this question: How well do I know my audience? A lot of people think they know their audience – which is their first mistake. Knowing your audience means knowing exactly what they think and feel, as well as what they want and what they need. If you aren’t hitting […]

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