Like most business owners, you likely know the key to success is knowing your customer. But getting to know your customer is part of the battle. How do you get started? Sure, you can go off your gut instincts – but if you want to know for sure, the best way is through a buyer […]

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Let’s face it – there’s no point in marketing or advertising if you haven’t figured out your buyer persona. Your buyer persona will tell you exactly what you need to say in everything from your headlines to the body of the content. Use it the right way and you can increase the overall effectiveness of […]

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