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Whether you’re selling automotive parts or uniforms, every single business has one major element in common – they need to define a target audience. Completely understanding your target audience means you can deliver the exact results the customer wants. Dissecting each customer and understanding what makes him or her tick can help you understand who […]

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Ask yourself this question: Does your company give others something? Whether it’s a service or a product, if your company provides others with something, you have a target audience. And being able to accurately define that target audience is key to your company’s success. So how do you define your target audience? Think about it […]

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OK, so you’ve got your buyer person narrowed down. You know exactly who to aim your product or service to, you know where their challenges are – you know them inside and outside. So now what? Getting the information is only part of the battle. Now it’s time to do something with that information. After […]

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When it comes to marketing, there are a lot of critical aspects – having the right tools, the right resources, the right team. But the most important and overlooked aspect is knowing your buyer persona. After all, 41% of B2B marketers prioritize better when they know their audience. Are you in that 41%? Keep reading […]

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